This brand was created to give a bit of lightheartedness and color to the wearer. It is partly inspired by the 70’s hippie culture. Colorful clothes, van life, lots of love and freedom. I wish the wearer would feel like wearing a flower in their hair. Have you ever woven a wreath of wildflowers? Maybe with daisies. Less perfection more authenticity is instead the key concept of the brand. What a craftsman creates is something unique and never the same. It allows us to be express ourselves in an authentic and original way and there is nothing more beautiful than being different, having the freedom to give ourselves permission to be ourselves and live free from the ideas and expectations of others.
Wander around La Pigna and you’ll stumble upon them.